Manitoba Blue Cross helps Harvest hit the streets – in style!


Manitobans are going to be seeing a lot more of Winnipeg Harvest on their daily commutes this year. 

This is thanks to amazing sponsors like Manitoba Blue Cross, who have recently supplied Winnipeg Harvest with the purchase of a brand new, beautifully wrapped three-ton cargo truck. The new truck is one of 3 which were donated this past year and will begin regular operations in January. 

“Supporting our community is one of our largest priorities”, says Shaun Lamoureux, President & CEO of Manitoba Blue Cross.  “We work heavily on our Pillars of Giving initiative, which is based on looking within our province and supporting those communities in need.” 

In recent years, Winnipeg Harvest has been fortunate enough to receive generous showings of support from our various vehicle sponsors, whom by donating have helped to ensure safe travel and distribution of food to thousands of people across the province. 

For over 40 years, Manitoba Blue Cross has been supporting various causes throughout the province through their Colour of Caring program, as well as through ongoing employee-driven initiatives. While this is the first time they have invested in this manner with Harvest, they have supported the organization in many different ways throughout the years. 

Since 2015, Manitoba Blue Cross has participated in Harvest’s ‘Grow a Row’ initiative, donating on average over 100 pounds of produce annually from their rooftop garden. This past spring, Manitoba Blue Cross employees responded to Harvest’s critical food shortage with a collection drive that resulted in a donation of over 500 pounds of non-perishable items. And this past fall, the company supported Harvest’s ‘Empty Bowls Dinner.’ 

 “We have a very strong culture of caring at Manitoba Blue Cross, “Lamoureux says. “We’re always seeking opportunities to make a tangible impact for the better. Just being here [at Winnipeg Harvest], you can see that impact once you walk in the door. We’re very excited to be building upon this relationship.” 

In addition to this generous donation, Manitoba Blue Cross says that they are eager to also have their staff begin to volunteer at Harvest in the coming months. They encourage all organizations to consider becoming involved with the organization and say that they look forward to coming back and using the experience to strengthen their team as well.